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Calculate customer churn rate, retention, LTV, and revenue impact. Review the result before reusing it in another workflow.
Monthly Churn Rate
5%
Retention: 95%
Annual Churn
45.96%
Avg Lifetime
20 mo
Customer LTV
$1,000
Monthly Revenue Loss
$2,500
Annual Revenue Loss
$30,000
Churn Rate = (Customers Lost / Customers at Start) x 100
Annual Churn = 1 - (1 - Monthly Churn)^12
Avg Lifetime = 1 / Monthly Churn Rate
Customer LTV = ARPU x Avg Lifetime