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Create UTM tracking links for your marketing campaigns. Review the result before reusing it in another workflow.
Where the traffic comes from (e.g., google, facebook, newsletter)
Marketing medium (e.g., cpc, email, social)
Name of the campaign (e.g., summer_sale, product_launch)
Paid search keywords (optional)
Differentiate similar content (e.g., banner_v1, link_footer)
https://example.com/page?utm_source=google&utm_medium=cpc&utm_campaign=summer_saleCharacter count: 82
Do:
Don't: